A Link in Bio landing page is like a micro website that showcases your most useful links and downloads for your followers.

For example, you’ve just posted an educational carousel post with snippets of information from a more in-depth blog post. You can add to your caption ‘to find out more, click the link in our bio’ and the top link will be to the blog post you posted about. This helps your followers easily find content that you’ve recently posted about, saving them time and resulting in more traffic to your website.